The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Public Relations

Creating Cupfusion

Agency Ketchum / Washington, D.C.

Client The Hershey Company


Real-Time Response / Activity / Proactive Communications

Annual ID


2017 Awards

Total Points: 5




Havas / New York
UM / New York
Arnold Worldwide / New York

Design Firm

Soulsight / Chicago

PR / Marketing Agency

Ketchum / Washington, D.C.
The Hershey Company / Hershey

Creative Team

Devon Horowitz
Rachna Patel
Ameesha Durham
Leslie Schrader
Stacey Kerans
Becca Loveridge
Joe Cooper
Anna Lingeris
Ryan Riess
Kristen Riggs
Amy Minderman

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