The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Public Relations

World's Largest Blind Taste Test

Agency CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Client Kraft Heinz

Category

Integrated Campaign

Annual ID

OS_PR17077M

2017 Awards

Total Points: 5

Merit

Credits

Agency

CP+B / Boulder

Media Company

Starcom MediaVest Group / Chicago

PR / Marketing

Olson Engage / Chicago

Production Company

Hungry Man / Los Angeles
JSM / New York
The Now Corporation / New York

Art Director

Tyler Gonerka

Writer

Emily Salas

Director

Hank Perlman

Editor

Owen Plotkin
Jessica Dowling

Photographer

Eric Steelberg

Producer

Kate Hildebrant
Deb Drumm
Jamie Slade
Caleb Dewart

Creative Director

D'Arcy O'Neill

Executive Creative Director

Adam Chasnow

Chief Creative Officer

Ralph Watson

Content Strategist

Kaylin Goldstein

Music & Sound

Joel Simon

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