The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

LG Electronics "World of Play"

Agency Energy BBDO / Chicago

Client LG Electronics


Craft - Visual Effects / Visual Effects - Single

Annual ID


2017 Awards

Total Points: 5




Energy BBDO / Chicago

Production Company

MJZ / Los Angeles
Marshall Street Editors / Union Editorial / Los Angeles
The Mill / Chicago
Another Country / Chicago
MAS – Music and Strategy / Los Angeles

Art Director

Aaron Pendleton


Miller Jones

Creative Director

Miller Jones
Aaron Pendleton

Executive Creative Director

Sam Bergen

Agency Producer

Rowley Samuel
Matt Scoville
Daniel Kuypers


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