The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

The Maestro

Agency TBWA\NEBOKO / Amsterdam

Client McDonald's


Craft - Use of Original Music / Use of Original Music - Single

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



TBWA\NEBOKO / Amsterdam

Production Company

WeFilm / Amsterdam
Captcha! / Amsterdam
Postoffice / Amsterdam
Guido's Orchestra / Landgraaf
Darius Dante / Amsterdam
Studio Arnold Muhren / Volendam
Good Sounds / Amsterdam

Media Company

OMD / Amstelveen

Chief Creative Officer

Darre van Dijk

Chief Marketing Officer

Patritia Pahladsingh

Creative Director

Dennis Baars
Erik Falke


Roel Welling

Content Strategist

Wim Jan Zijlstra

Music / Sound

Guido Dieteren
Darius Dante


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