The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

The Most Precious Gift

Agency HEIMAT / Berlin

Client Otto (GmbH & Co KG)


Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

Annual ID


2017 Awards

Total Points: 5




HEIMAT / Berlin

Production Company

Optix / Berlin
Studio AKA / London

Chief Creative Officer

Guido Heffels

Creative Director

Sabina Hesse
Ricardo Distefano

Agency Producer

Meike Kornrumpf

Music / Sound

David Arnold


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