The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

Awaken Your Force

Agency 180LA / Santa Monica + Park Pictures / Santa Monica

Client Hewlett Packard


Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



180LA / Santa Monica

Production Company

Park Pictures / Santa Monica
Exile / Santa Monica
The Mill / Los Angeles

Art Director

Chelsea Cummings


Will Gorman

Chief Creative Officer

William Gelner

Creative Director

Zac Ryder
Adam Groves

Executive Creative Director

Eduardo Marques
Rafael Rizuto


Amy Jo Deguzis

Agency Producer

Natasha Wellesley
Craig Keppler

Creative Team

Mike Slatkin
Allison Landrum
Anne Heuer
Andrew Zakim
Loretta Zolliecoffer


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