The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

Operation Better

Agency INNOCEAN USA / Huntington Beach

Client Hyundai Motor America


Craft - Innovation in Moving Image Craft / Visual

Annual ID


2017 Awards

Total Points: 5




INNOCEAN USA / Huntington Beach

Production Company

Pony Show Entertainment / Los Angeles
Film 45 / Los Angeles


Brad Beerbohm

Chief Creative Officer

Eric Springer


Peter Berg

Agency Producer

Victoria Guenier
Nicolette Spencer
Kira Linton
Chrissy Borgatta Liuzzi

Creative Team

David Mesfin
Nick Flora
Erin Schneider
Marisstella Marinkovic
Mike Braue
Bryan DiBiagio
Alison O'Neill
Frank Striefler
Sanjay Rana
Ben Gogley
Sean Gilpin
Ann Davis
Lisa Nichols
Theresa Artaserse
Valerie Neibel
Darin Schnitzer


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