The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Influencer Marketing

Brutal Cut

Agency Weber Shandwick / London

Client Action Aid UK


Influencer Marketing / Multi-Channel

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



Weber Shandwick / London

Media Company

Clear Channel / London
Latimer / London

Creative Director

Luke Walker

Executive Creative Director

James Nester


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