The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Influencer Marketing

Marriage in the Air – Cathay Pacific and Cathay Dragon

Agency McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai

Client Cathay Pacific Airways


Influencer Marketing / Multi-Channel

Annual ID


2017 Awards

Total Points: 15




McCann Worldgroup / Hong Kong

Digital Agency

MRM//McCann / Shanghai

Agency Producer

Wing Tam


George Cheung

Creative Director

Rick Kwan
Guilherme Pecego

Executive Creative Director

Martin Lever
Chen Liang

Content Strategist

Eva Cheung
Karen Chan
Victor Lam

Creative Team

Artlan Wang


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