The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Influencer Marketing

Influencer Chatbot, KalaniBot, for COVERGIRL

Agency theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City

Client COTY Inc. (COVERGIRL brand)


Influencer Marketing / Multi-Channel

Annual ID


2017 Awards

Total Points: 5




COTY Inc. (COVERGIRL brand) / New York City

Digital Agency

theAmplify / Culver City

Production Company

Automat / Montreal

Creative Team

Laura Brinker
Justin Rezvani
Andy Mauro
Jeff Weintraub
Richelle Vertucci
Lindsay Fultz


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