The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Influencer Marketing

True Memories

Agency FRED & FARID / Paris

Client HP

Category

Influencer Marketing / Episodic

Annual ID

OS_SI17016M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Fred & Farid / Paris

Art Director

Fran├žois Claux

Producer

Magalie Dauleu
Julie Matthieu

Executive Creative Director

Olivier Lefebvre

Chief Creative Officer

Fred Raillard
Farid Mokart

Social Media Manager

Stephane Espasa Tudo
Victoire Thiesse
Guillaume Blaineau

Creative Team

Yann Rougeron

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