The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Influencer Marketing

True Memories

Agency FRED & FARID / Paris

Client HP


Influencer Marketing / Episodic

Annual ID


2017 Awards

Total Points: 5




Fred & Farid / Paris

Art Director

Fran├žois Claux

Chief Creative Officer

Fred Raillard
Farid Mokart

Executive Creative Director

Olivier Lefebvre

Creative Team

Yann Rougeron

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