The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Interactive

The Lew BMW 5 Series. Someone Has to Take the Lead.

Agency BBDO InterOne / Hamburg

Client BMW AG


Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

Annual ID


2004 Awards

Total Points: 5



Art Director

Sven Loskill


Roland Aust (Technical Project Manager)

Creative Director

Hannes Schmidt

Content Strategist

Andrea Brinkmeier


Marc Hitzmann
Sven Loskill
Wolfgang Mueller
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