The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Penta Pencil

Global Nike

Agency Wieden+Kennedy / Portland + Wieden+Kennedy / Global

Client Nike


Penta Pencil

Annual ID


2017 Awards

Total Points: 100

Penta Pencil



Wieden+Kennedy / Portland
Wieden+Kennedy / Global

Production Company

Park Pictures / Santa Monica
Passion Pictures / London
PRETTYBIRD / Culver City
Anonymous Content / Culver City
Rattling Stick / Santa Monica
Superprime Films / Culver City
Imperial Woodpecker / Santa Monica
Biscuit Filmworks / Santa Monica
Stink / Los Angeles


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