The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cultural Driver

Buy Back the Block

Agency Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles

Client Checkers & Rally's


Cultural Driver

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Fitzgerald & Co / Atlanta

Digital Agency

Uproxx Studios / Los Angeles

Chief Creative Officer

Noel Cottrell
Benjamin Blank

Executive Creative Director

Mitch Bennett

Content Strategist

David Matathia
Mike McGarry
Liz Daney
Anna Sherrill
Jessica Fergen
Kaila Mulcahy
Eddie Peña
Eric Chan

Creative Team

Kurt Anderson
Dina Gachman
Ryan Lee

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