The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2001 One Show - Interactive

The Buddy Lee Challenge

Agency Fallon Interactive / MN

Client Lee Jeans, Co.

Category

Integrated Branding Campaign

Annual ID

010048N

2001 Awards

Total Points: 25

Gold Pencil

Credits

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