The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2001 One Show - Interactive

The Buddy Lee Challenge

Agency Fallon Interactive / MN

Client Lee Jeans, Co.


Integrated Branding Campaign

Annual ID


2001 Awards

Total Points: 25



Art Director

Paul Malmström


Craig Snyder
Katie McGough

Information Architect

Craig Snyder


Net Baby
Dave Thompson (Fallon Interactive)
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