The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform


Agency McCann / Beograd

Client Museum of Contemporary Art Belgrade


Experiential / Augmented Reality (AR)

Annual ID


2018 Awards

Total Points: 2




McCann Beograd / Belgrade

Production Company

Fried / Belgrade
Huge media / Belgrade

Art Director

Zdravko Kevresan

Creative Director

Vladimir Cosic

Creative Team

Jelica Jaukovic
Milos Stankovic
Marija Vicic
Radisa Kricak
Ana Antic

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