The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Responsibly the beer
Agency McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Category
Integrated Branding
Annual ID
OS_CP18010B
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
McCann Worldgroup Italy / Milan
MRM//McCann / Milan
McCann Worldgroup EMEA / London
Craft London / London
Rapport Italy / Milan
Universal McCann / Milan
Quiet Please / Milan
Production Company
Think Cattleya / Milan
Docartist / Milan
Art Director
Eoin Sherry
Michele Romani
Giorgia Raffaelli
Writer
Alessandro Sabini
Chief Creative Officer
Alessandro Sabini
Chief Digital Officer
Stefano Pozzo
Gennaro Palma
Chief Marketing Officer
Davide Gonzato
Executive Creative Director
Adrian Botan
Photographer
Stefano Campo Antico
Social Media Manager
Fabio Nobili
Digital Artist / Multimedia
Marina Guarino
Music / Sound
Ferdinando Arnò
Creative Team
Carmen Bristrian
Elia Morra
Sergio Lopez
Maddalena Crespi
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