The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

Responsibly the beer

Agency McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London

Client Ubrew


Integrated Branding

Annual ID


2018 Awards

Total Points: 10




McCann Worldgroup Italy / Milan
MRM//McCann / Milan
McCann Worldgroup EMEA / London
Craft London / London
Rapport Italy / Milan
Universal McCann / Milan
Quiet Please / Milan

Production Company

Think Cattleya / Milan
Docartist / Milan


Francis Harris
Niccolò Braggion


Stefano Campo Antico


Michele Virgilio
Cher Brighton
Martino Benvenuti

Executive Creative Director

Adrian Botan

Chief Creative Officer

Alessandro Sabini

Chief Digital Officer

Stefano Pozzo
Gennaro Palma

Chief Marketing Officer

Davide Gonzato

Digital Artist / Multimedia

Marina Guarino

Music / Sound

Ferdinando Arnò

Social Media Manager

Fabio Nobili

Creative Team

Carmen Bristrian
Elia Morra
Sergio Lopez
Maddalena Crespi


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