The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

#Blood Normal

Agency AMV BBDO / London + Somesuch & Co / London

Client Essity Libresse Bodyform


Integrated Branding

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



AMV BBDO / London

Production Company

Somesuch & Co / London
Trim / London
750mph / London
The Mill / London
Framestore / London
Edodie Dagium / Paris
Artem Nadyozhin / Ukraine
Victo Ngai / Hong Kong

Art Director

Nadja Lossgott

Chief Creative Officer

Paul Brazier


Monika Lenczewska

Creative Director

Toby Allen
Jim Hilson


Daniel Wolfe


Tom Lindsay

Executive Creative Director

Adrian Rossi
Alex Grieve


Victo Ngai

Sound Designer

Sam Ashwell

Agency Producer

Edwina Dennison

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