The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

Xbox Design Lab Originals: The Fanchise Model

Agency McCann / London + MRM/McCann / London + Craft/McCann / London

Client Microsoft


Brand Transformation

Annual ID


2018 Awards

Total Points: 2




McCann London / London
McCann Worldgroup UK / London
Ayzenberg / Seattle

Production Company

MRM/McCann / London
Craft/McCann / London
FOREAL / London

Chief Creative Officer

Rob Doubal
Laurence Thomson

Creative Director

Sanjiv Mistry
Jamie Mietz


Foreal n/a

Agency Producer

Karen Crum
Rob Smith
Sailesh Jani
Sergio Lopez
David Smith
Jess Byatt

Digital Artist / Multimedia

Nick Cook
John Martin
Rob McDonald

Product Architect

Tom Olver

Creative Team

Jacob Björdal
Jim Nilsson

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