Title

Xbox Design Lab Originals: The Fanchise Model

Agency

McCann / London + MRM/McCann / London + Craft/McCann / London

Client

Microsoft

Annual ID

OS_CP18052M

Category

2018 Cross-Platform: Brand Transformation

2018 Awards

Total Points: 2

Merit
Points: 2

Credits

Chief Creative Officer

Rob Doubal
Laurence Thomson

Creative Director

Sanjiv Mistry
Jamie Mietz

Designer

Dan Howarth
Gustavo Fernandes
Nazima Motegheria
Matthew Thomas
Dan Miles

Illustrator

Foreal n/a

Producer

Charlotte Walters
Lynne Carter
Charlotte La Torre
Sophie Grierson
Alice Parker
Clare Mann
Mandy Wilson
Paul Gillespie
Doris Tydeman
Liam White
Ellis Faint
Craig Cameron
Francisco Penedo
Anna Curtis

Production Company

MRM/McCann / London
Craft/McCann / London
FOREAL / London

Agency Producer

Karen Crum
Rob Smith
Sailesh Jani
Sergio Lopez
David Smith
Jess Byatt

Digital Artist / Multimedia

Nick Cook
John Martin
Rob McDonald

Editor

Andrew Tusabe
Paul Jenkinson

Product Architect

Tom Olver

Creative Team

Jacob Björdal
Jim Nilsson

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