The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

KFC Brand Transformation

Agency Wieden+Kennedy / Portland

Client KFC


Brand Transformation

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



Wieden+Kennedy / Portland

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