The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

Détour

Agency TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Client Apple

Category

Craft / Art Direction - Campaign

Annual ID

OS_CP18054M

2018 Awards

Total Points: 2

Merit

Credits

Agency

TBWA\Media Arts Lab / London

Media Company

OMD / London

Production Company

Partizan / Paris
Royal Post / Paris
Nomad / London
ETC / London
750MPH / London

Art Director

Vicky Simmons

Writer

Mara Rizzetto

Agency Producer

Dan Heighes
Ben Roberts
Julia Legina
Harriet Mills
Ioli Sachpelis

Cinematographer

Laurent Brunet A.F.C

Designer

Jacob Bebbington

Director

Michel Gondry

Editor

Marie-Charlotte Moreau

Producer

Georges Bermann
Jenny Beckett
David Stewart
Khalid Tahhar
Elsy Forsbom
Arianna Maniscalco

Sound Designer

Andy Humphreys

Executive Creative Director

Stephen Hancock - Group Creative Director

Composer

Etienne Charry

Music & Sound

Chris Pattinson

Creative Team

Antoine MINCZELES
Yourick Van Impe

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