The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

LA Original

Agency 72andSunny / Los Angeles

Client Mayor's Fund for Los Angeles


Craft / Art Direction - Campaign

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



72andSunny / Los Angeles

Production Company

HECHO EN 72 / Los Angeles

Creative Team

Matt Murphy
Kelly Schoeffel
Saeid Vahidi
Danielle Gard
Danielle Rivera
Robert Nakata
Peter Reid
Garrett Jones
Peter Hughes
Andy Lam
Kwaku Beke
Tyree Harris
Alex Cannon
Ben Hodgin
Tom Dunlap
Marisa Wasser
Juliana Polidor
Rashi Talati
Kallie Halbach
Chris Profeta
Kelsey Buehler


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