The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

Emerging species

Agency DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Client Hasbro


Craft / Illustration - Campaign

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



DDB Paris / Paris

Production Company

Merci Michel / Paris
Eddy / Paris
Brunch Studio / Paris
Studio 5 / Paris


Alice Dumoutier

Executive Creative Director

Alexander Kalchev


Mélanie Parisi

Lighting Design

Mathieu Maurel

Music / Sound

Cédric Boit
Clément Reynaud
Alexandre Vicart
Marine Cremer

Creative Team

Marion Dervaux
Natacha Olive de Cherisey
Ugo Froment
Valentin Samuel
Jordan Lorcet
Sylvain Bonnet
Maxime Granger


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