The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

Parfums De Voyage - a return journey through scent

Agency McCANN / Sydney

Client Cathay Pacific


Innovation in Cross-Platform / Experiential

Annual ID


2018 Awards

Total Points: 2




McCANN / Sydney

PR / Marketing

FleishmanHillard / Sydney

Production Company

The Hive / Sydney

Art Director

Long Truong

Chief Creative Officer

Pat Baron

Executive Creative Director

Jerker Fagerstrom

Agency Producer

Colin Tuohy
Charlotte Bruton
Stacey Szabo
Shalinee Singh
Sam Harris


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