The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

The Humanium Metal Initiative

Agency Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

Client IM Swedish Development Partner


Innovation in Cross-Platform / Integrated Branding

Annual ID


2018 Awards

Total Points: 2




Great Works / NoA / Stockholm
Åkestam Holst / NoA / Stockholm

Art Director

Harald Hammar

Agency Producer

Julia Staberger


Erik Hagman


Alex Picha

Executive Creative Director

Johan Pihl

Chief Technology Officer

Daniel Skantze

Content Strategist

Kaj Bouic

Creative Technologist

Alexander Svensson
Peter Norbeck
Cristoffer Overgaard

Product Manager

Jacob Odqvist
Anders Ullstrand


Kalle Peterz

Social Media Manager

Ida Persson
Digge Zetterberg Odh

Creative Team

Johan Ohrn
Karl Sundin
Marten Magnusson


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