The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

BVG x adidas – The Ticket-Shoe

Agency Jung von Matt AG / Hamburg

Client Berliner Verkehrsbetriebe (BVG)


Innovation in Cross-Platform / Integrated Branding

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



Jung von Matt AG / Hamburg

PR / Marketing GmbH / Berlin

Production Company

VIRUS / Markenfilm Crossing GmbH / Hamburg
Not A Machine / Hamburg

Art Director

Axel Spendlingwimmer

Chief Creative Officer

Dörte Spengler-Ahrens

Chief Marketing Officer

Stephan Giest

Creative Director

Marielle Heiß
Eva Stetefeld


Philip Maaß


Josephine Rügge

Social Media Manager

Christian Artopé

Sound Designer

Timor Litzenberger

Agency Producer

Dennis Wendt

Music / Sound

Nikolaus Grunert
Jan-David Rönfeldt

Technical Producer

Andreas Piecha

Creative Team

Annette Krebs


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