The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Men’s Lifestyle Curator, Howdy

Agency Emart Inc. / Seoul

Client Emart Inc.


Branding / Identity System

Annual ID


2018 Awards

Total Points: 2



Digital Agency

SYWP / Seoul

In-House Agency

Emart Inc. / Seoul

Creative Director

Jungmin Kim
Yuree Chung

Executive Creative Director

Yangoh Jeong

Content Strategist

Sukki Moon
Jaejung Yoo
Ino Ko
Seohee Heo
Zachary Sohn
Eugene Kim


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