The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Re-imagination of Chobani

Agency Chobani / New York

Client ChobaniĀ®


Branding / Rebranding

Annual ID


2018 Awards

Total Points: 25

Gold Pencil


Internal / In-House Agency

Chobani / New York

Chief Creative Officer

Leland Maschmeyer

Chief Marketing Officer

Peter McGuinness

Executive Creative Director

Lisa Smith


Fanny Gentle

Creative Team

Rik Bracho
Michael Ciancio
Joakim Jansson
Ethan Sung
Patrick Iadanza
Gabrielle Lamontagne
William McNamara
Franziska Virgili

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