The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

A new brand for Formula 1: The greatest races are ahead of us

Agency Wieden+Kennedy / London

Client F1

Category

Branding / Rebranding

Annual ID

OS_DE18097M

2018 Awards

Total Points: 2

Merit

Credits

Agency

Wieden+Kennedy / London

Animator

Daniel Swan

Executive Creative Director

Richard Turley
Tony Davidson

Typographer

Marc Rouault

Content Strategist

Rachel Yoes
Paul Colman

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