The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Nike Berlin - Lauf Nicht Renn

Agency Wieden+Kennedy / London

Client Nike


Promotional / Posters - Extended Series

Annual ID


2018 Awards

Total Points: 2




Wieden+Kennedy / London

Design Firm

Studio Yukiko / Berlin

Chief Design Officer

Karen Jane

Creative Director

Jon Matthews
Kim Papworth

Executive Creative Director

Iain Tait
Tony Davidson

Agency Producer

Rose Fairley
Jasper Ford

Content Strategist

Paula Bloodworth
Harriet Lowson

Digital Artist / Multimedia

Indy Basra

Creative Team

Yonca Yilmaz


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