The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Posters - Extended Series
Annual ID
OS_DE18134M
About the Work
OkCupid's first marketing campaign set to subvert the common moniker “DTF” by empowering people to redefine the “F” for themselves. The ads highlight OkCupid’s mission to fix dating app culture by replacing the f*ck with things like “DTFarmer’s Market,” “DTFloss Together” and “DTFight About the President.”
2018 Awards
Total Points: 2
Merit
Credits
Agency
Wieden+Kennedy / New York
Production Company
Maurizio Cattelan & Pierpaolo Ferrari / Milan
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