The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Nike Badge of Honor

Agency Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo

Client Nike China


Promotional / Collateral Items - Single or Series

Annual ID


2018 Awards

Total Points: 15




Wieden+Kennedy / Shanghai

Production Company

Amanacliq / Shanghai
Passion Pictures / New York
Le Cube / Sao Paulo
Brand New School / Los Angeles
Green United Music / Shanghai
LISTEN Studio / Shanghai
Nantong City YOJO Medical Products Co., Ltd. / Nantong
Shanghai Yu Kai Packaging Materials Co., Ltd. / Shanghai


Wei Liu

Chief Creative Officer

Colleen Decourcy
Susan Hoffman


Leon Yan

Executive Creative Director

Ian Toombs


Eddie Zhang

Product Manager

Vic Zhang

Sound Designer

Ryan West

Agency Producer

Bernice Wong
Yuan Fang
Juni Zhu
Angela Liu
Jacob Lincoln
Austin Hu
Stone Xue

Digital Artist / Multimedia

Changqing Lee

Creative Team

Leon Lin
Chuck Xu
Xueer Ren
Dino Xu
Nicole Bee
Jessica Deng
Kathy Zhan


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