The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Snow Beer-Ingenuity

Agency TigerPan Packaging Design Lab. / Shenzhen

Client China Resources Snow Breweries Co., Ltd


Packaging / Mass-market

Annual ID


2018 Awards

Total Points: 2



Design Firm

TigerPan Packaging Design Lab. / Shenzhen

Creative Director

Tiger Pan


Qian Chi

Product Manager

Dong Yan

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