The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Tokyo Pen Pixel

Agency R/GA / Tokyo

Client MUJI


Experiential / Environmental / Indoor Spaces

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



R/GA / Tokyo

Creative Director

Masa Tanaka

Creative Technologist

Kumi Tominaga

Executive Creative Director

Niklas Lilja
George Sugitomo


Anthony Baker

Agency Producer

Masami Hazui
Jon Hingston
Naru Kudo

Content Strategist

Yosuke Suzuki

Digital Artist / Multimedia

Yoichi Kanazawa
Kenji Shimatani


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