The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Netto - Easter Surprise

Agency Jung von Matt AG / Hamburg

Client Netto Marken-Discount AG & Co. KG


Moving Image / Single

Annual ID


2018 Awards

Total Points: 2




Jung von Matt AG / Hamburg

Production Company

The Mill / London
2WEI Music GmbH / Hamburg

Chief Creative Officer

Dörte Spengler-Ahrens

Chief Marketing Officer

Stephan Giest


Tim Green

Creative Director

Andreas Hilbig


Terri Wood

Sound Designer

Thomas Muis

Agency Producer

Dennis Wendt

Music / Sound

Tal Altman

Technical Producer

Seamus O'Kane

Creative Team

Natalie Hoffmann
Natalie Martens
Julia Matczak
Alexandra Schöne


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