The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Penguin Frozen Storybook

Agency TBWA\ / Shanghai

Client Penguin Books

Category

Innovation in Design / Print

Annual ID

OS_DE18214M

2018 Awards

Total Points: 2

Merit

Credits

Agency

TBWA\Shanghai / Shanghai

Design Firm

AU79 Communications / Shanghai

Production Company

DOINGFILMS / Shanghai
RR Donnelley Asia / Shanghai

Art Director

Tony Fan
Changxu Liu

Editor

Yang Meng

Illustrator

Hao Liu

Photographer

Rongyun Ge

Producer

Patrick Ha
Johnson Gao
Yifan Wang

Creative Director

Jason Jin

Executive Creative Director

Ronnie Wu

Chief Creative Officer

Nils Andersson

Social Media Manager

Anny Wu

Creative Team

Cuiqin Mo
Stacy Yuan
Martin Li

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