The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Interactive

Irresistibly pointless trueview ads

Agency Akestam Holst / Stockholm

Client IKEA Sweden

Category

Interactive Video

Annual ID

OS_IN18013B

2018 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

Akestam Holst / Stockholm

Production Company

Bacon Cph / Copenhagen
The Talent Group / Stockholm

Director

Martin Werner

Executive Creative Director

Magnus Jakobsson

Photographer

Daniel Valdheim

Producer

Richard Bjorlin

Agency Producer

Leila Widgren

Content Strategist

Jerker Winther

Creative Team

Jesper Holst
Ida Persson

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