The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Interactive

Samsung Gear VR Wonderland

Agency McKinney / New York + Cheil Worldwide / Seoul

Client Samsung Electronics


Experiential / Virtual Reality (VR)

Annual ID


2018 Awards

Total Points: 2




McKinney / New York
Cheil Worldwide / Seoul

Production Company

Czarnowski / Chicago
Innovation Systems / Seoul
Sangwha / Seoul
CJ 4D Plex / Seoul
Whiplash Entertainment SL / Barcelona
globacore / Toronto
UNIT9 / London
Rapid VR / Paddington

Art Director

Narang Park


JuHyeong Han

Agency Producer

Michelle Son
Caroline Thornton
Adam Daniel Weiss
Jake Huh
InHo Kim
Kelly Chu
MiJeong Kang
Hyun Jung An

Content Strategist

Katy Kim
YeoJeong Shin

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