The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Interactive

White Hats Wanted

Agency McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

Client U.S. Army



Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



McCann New York / New York
Momentum WW / New York
Casanova//McCann / New York

Digital Agency

MRM//McCann / New York

PR / Marketing Agency

Weber Shandwick / New York

Media Company

Universal McCann / New York

Art Director

Emlyn Portillo

Chief Creative Officer

Eric Silver
Sean Bryan
Tom Murphy

Creative Director

Dov Zmood
David Waraksa

Executive Creative Director

Mat Bisher
Dan Donovan


James Lawson

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