The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Interactive

More Than A Game

Agency adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London

Client FIFA



Annual ID


2018 Awards

Total Points: 25

Gold Pencil



adam&eveDDB / London
Trim / London

Production Company

The Mill / London
Smuggler / London
Factory / London

Media Company

Starcom Mediavest / London

Chief Creative Officer

Richard Brim

Creative Director

Tim Vance
Paul Knott


Adam Berg

Agency Producer

Sian Parker
Christopher Battye

Creative Team

Rasmus Smith-Bech
Jonas Roth


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