The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Interactive

More Than A Game

Agency adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London

Client FIFA

Category

Innovation in Interactive / Gaming

Annual ID

OS_IN18040G

2018 Awards

Total Points: 25

Gold Pencil

Credits

Agency

adam&eveDDB / London
Trim / London

Production Company

Factory / London
Smuggler / London
The Mill / London

Media Company

Starcom / London

Chief Creative Officer

Richard Brim

Creative Director

Tim Vance
Paul Knott

Agency Producer

Christopher Battye
Sian Parker

Creative Team

Jonas Roth
Rasmus Smith-Bech

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