The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Interactive

MINI Relaunch Brand Website / New Showroom

Agency Interone Worldwide GmbH / Hamburg

Client BMW AG (MINI)


Promotional Advertising / Promotional Advertising - Web Sites

Annual ID


2005 Awards

Total Points: 5



Art Director

Antje Scholz
Meike Ufer

Creative Director

Martin Gassner
Oliver Bentz

Content Strategist

Silke Gottschalck
Ulf Dieckmann
Sven Schirmer
Anke Schliedermann

Information Architect

David Athey


Kevin Breynck
Lars Sonchocky-Helldorf
Rico Marquardt
Eva S?rek
Nicole Kengyel
Oliver Rebbin
Holger Knauer
Lutz Lonnemann
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