The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Beyond Money

Agency MRM//McCann / Madrid

Client Banco Santander


Broadcast / Long Form - Single

Annual ID


2018 Awards

Total Points: 50

Best of Discipline Pencil



MRM//McCann / Madrid

Art Director

Rafael Merino


Kike Maillo

Chief Creative Officer

Miguel Bemfica

Creative Director

Lee Tan

Executive Creative Director

Jesús Revuelta


Alex Catalan

Music / Sound

Josep Villagut

Creative Team

Pablo Camarero
Yerai Gomez
David Hidalgo
Carlos Malave
Marcos Martínez
Daniel Requena
Ruben Sanchez
Sergio Villarubia

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