The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment


Agency Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles

Client Gatorade


Online / Short Form - Single

Annual ID


2018 Awards

Total Points: 2




TBWA\Chiat\Day, Los Angeles / Los Angeles

Production Company

Tool / Santa Monica

Media Company

Gatorade / Chicago

Creative Director

Mark Peters


Jaci Judelson

Agency Producer

Ian Mitchell

Creative Team

Danny Hiele
Ronato Fernandez
Kirsten Rutherford
Stephanie Johnson
Paula Henzel
Guia Iacomin
Jerico Dig Cabaysa
Robyn Morris
Brittany Luhrsen
Erin Moffett
Scott MacMaster
Martin Ramos
Abigail Weintraub
Robin Rossi
Tana Prosper
Kevin Castro
Alice Pavlisko


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