The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

The World's First Baby Marathon

Agency Ogilvy / Johannesburg

Client Kimberly-Clark (Huggies)


Online / Short Form - Campaign

Annual ID


2018 Awards

Total Points: 2




Ogilvy Johannesburg / Johannesburg
Ogilvy South Africa / Johannesburg

PR / Marketing

Kimberly-Clark / Johannesburg
Sabio Communications / Johannesburg

Production Company

The Star Film Company / Johannesburg
The Upstairs Ludus / Johannesburg
Produce Sound / Johannesburg
Brand Foundry / Johannesburg
Creative Spark / Johannesburg

Media Company

MEC / Johannesburg


Neil Pretorius

Chief Creative Officer

Pete Case

Chief Marketing Officer

John Clark
Morne Van Emmenes

Creative Director

Gregory King
Catherine Wanliss


Matthys Boshoff

Executive Creative Director

Mariana O'Kelly

Information Architect

Nicholas Bastiaanse

Agency Producer

Tanya Taylor
Ane Wolmarans
Nadine Mohammed
Candice Shortt
Lauren McInnes
Debbie Dannheisser
Tracey Edwards
Abigail Schilperoort
Stephanie Powell
Dylan Robberts
Tumi Mehale
Jemma Wilson

Music / Sound

Louis Enslin
Theo Potgieter

Technical Producer

Christopher Marais
Graham Talbot

Creative Team

James Alexander
Refilwe Mashatole
Ernst Van Der Merwe


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