The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment


Agency Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland

Client Kraft Heinz Australia


Online / Long Form - Single

Annual ID


2018 Awards

Total Points: 2




Y&R New Zealand / Auckland

PR / Marketing Agency

Kraft Heinz Australia / Melbourne

Production Company

Assembly / Auckland
Franklin Road / Auckland

Media Company

Spark Foundary / Melbourne

Chief Creative Officer

Josh Moore

Chief Marketing Officer

Jono Key


Damon Duncan

Executive Creative Director

Tom Paine


Amanda Chambers

Sound Designer

Shane Tapari

Agency Producer

Sacha Moore
Liz Rosby

Music / Sound

Jonathan Mihaljevich

Creative Team

Josh Moore
Tom Paine
Ellen Fromm

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