The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

The Wolf

Agency Giant Spoon / Los Angeles/New York

Client HP


Online / Long Form - Campaign

Annual ID


2018 Awards

Total Points: 2




Giant Spoon / Los Angeles/New York

PR / Marketing

HP / Palo Alto

Production Company

Park Pictures / New York

Art Director

Adam Groves

Chief Marketing Officer

Antonio Lucio

Creative Director

Zac Ryder


Lance Acord

Agency Producer

Christian Busch
Esther Perls

Creative Team

Jon Haber
Pierre Parisot
Adam Wiese
Albert Kugel
Catherine Huang
Vikrant Batra
Darren Needham-Walker
Cindy Ibaibarriaga
Alex Craddock


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